Volkswagen Arteon - "Jazz"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

5829

Brand: Volkswagen Arteon
Country: Germany

Advertiser: Volkswagen

Title	Jazz
Brief	The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing.
Agency	Grabarz & Partner
Campaign	The blind photographer and the new Arteon
Advertiser	Volkswagen
Brand	Volkswagen Arteon
Posted	November 2018
Business Sector	Cars
Story	The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert.
Media Type	Print
Chief Creative Officer	Ralf Heuel
Group Creative Director	Tobias Ahrens
Creative Director	Julijus Rebic
Creative Director	Roman Jonsson
Copywriter	Sandra Kemmer
Copywriter	Tim Berger
Copywriter	Tim Heller
Copywriter	Phillip von Schwerin
Art Director	Svein Olsen
Art Director	Navid Shahabi
Art Director	Artur Schäfer
Art Director	Erwin Lorenz
Photographer	Pete Eckert
Agency Producer	Axel Döpner
Agency Producer	Michael Guntner
Graphic Designer	Vanessa Barz
Graphic Designer	Felix Otterski
Chief Executive Officer (CEO)	Reinhard Patzschke
Account Manager	Ina Croissier
Art Buyer	Garnet Matthiesen
	Felix Albers
	Ann-Katrin Erich
Strategist	Oliver Waldmann
Strategist	Valerie Gast