| Title | Night Life |
| Agency | Grabarz & Partner |
| Campaign | Hey Electricity, get ready for the Taycan. |
| Advertiser | Dr. Ing. h.c. F. Porsche AG |
| Brand | Porsche Taycan |
| Posted | November 2019 |
| Business Sector | Automotive |
| Story | Electricity has been a part of our lives for quite some time now. Without complaining, this once-powerful force fulfills our dullest tasks – from powering electric toothbrushes to trimming our lawns. It’s time to say “thank you” – what Porsche does in these longcopy print ads. Because they want to give something back in the form of the Taycan, the luxurious first all-electric Porsche that electricity can finally have fun with again. |
| Problem | The new Taycan is the first all-electric Porsche – and the first electric sports car with the true Porsche soul. |
| Media Type | |
| Chief Creative Officer | Ralf Heuel |
| Chief Executive Officer (CEO) | Reinhard Patzschke |
| Creative Team | Ralf Nolting |
| Creative Team | Frederik Wetzel |
| Creative Director | Tim Lehnebach |
| Art Director | Thomas Schraudolf |
| Art Director | Alessandro Perri |
| Copywriter | Ralf Heuel |
| Copywriter | Frederik Wetzel |
| Copywriter | Gabriela van der Linden |
| Account Manager | Manuela Brückner |
| Art Buyer | Gilles Kintziger |
| Production | Jörg Nagel |
| Finishing | Marc Janocha |
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