| Title | Spotify Year in Music |
| Agency | Razorfish |
| Campaign | Spotify Year in Music |
| Advertiser | Spotify |
| Brand | Spotify |
| Date of First Broadcast/Publication | 2015 / 2 |
| Business Sector | Others |
| Problem | With over 50 million listeners in 58 countries, Spotify wanted to use its big music data to create a Year In Review unlike any other. At a time when more streaming services continue to enter the market, we had to reinforce Spotify as the people’s choice. The Spotify Year in Music wasn’t written by the critics or dictated by sales – instead it was the first time the world listened to the listeners. Data unearthed fascinating human truths, reframing the year’s events through the lens of music. In addition, users could get their own personal portrait – finally answering the question: “So what kind of music are you into?” Over 5 million site visits and over 1 million personal snapshots created. The campaign was featured by hundreds of publications, both traditional and online, and even Katy Perry – the most followed person on Twitter – tweeted her love. |
| Media Type | Digital |
| Length | |
| More Information | http://https://spotify-yearinmusic.squarespace.com/ |
| Creative Director | Alex Bodman |
| Creative Director | Diego Aguilar |
| Designer | Ryan Kalus |
| Designer | Andy Catchaturyan |
| Designer | Sean Moroney |
| Producer | Erin Clift |
| Producer | Josh Karpf |
| Producer | Marian Dicus |
| Producer | Candice Katz |
| Agency Producer | Bryan Matsuoka |
| Agency Producer | Rob Cavenagh |
| Agency Producer | Justin Wallace |
| Agency Producer | Michael Prieto |
| Agency Producer | Larry Max |
| Agency Producer | Rebecca Shapiro |
| Agency Producer | Rob Huber |
| Agency Producer | Amit Vashista |
| Agency Producer | Silvia Cerqueira |
| Agency Producer | Jessica Zorn |
| Agency Producer | Michael Zabar |
| Agency Producer | Grant Owens |
| Agency Producer | Phillip Lee |
| Agency Producer | Neal Gorevic |
| Agency Producer | Keaton Bedell |
| Executive Creative Director | Natalie Lam |
More Work
SEE ALLPrius 04 Brochure
- BRAND:
- Toyota
- AGENCY:
- Saatchi & Saatchi Los Angeles