Fico Meirelles
Strategy/Planning at Moma Propaganda
São Paulo, Brazil
TitleSex (Portuguese)
Agency
Campaign Sex (Portuguese)
Advertiser Fundação Eye Care
Brand Fundação Eye Care
Date of First Broadcast/Publication 2003 / 5
Product (original language) Institucional
Business Sector Charities, Foundations, Volunteers
Tagline (original language) If you’re over 70 visit your ophthalmologist as often as you have sex: at least once a year.
Media Type Magazine
Market Brazil
Creative Director
Art Director
Copywriter
Photographer
Account Director
Account Director
Director
Agency Producer

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