Justin Reardon
Partner at The Royal Budapest Film Co.
Boulogne-Billancourt, Hungary
TitleWhassup
Agency
Campaign Frogs, Frogs & Lizards, Whassup - Anheuser Busch
Advertiser Anheuser-Busch
Brand Budweiser
PostedNovember 2002
Business Sector Beers, Ciders, Lagers
Philosophy Frogs, Lizards, Whassup? Marketing share that’s what.This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?
Media Type Television
Length
Market United Kingdom
Group Creative Director
Art Director
Art Director
Copywriter
Production Company
Director
Advertising Manager

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