| Title | Signs |
| Agency | M&C Saatchi Group |
| Campaign | Signs |
| Advertiser | Transport for London |
| Brand | Transport for London |
| Date of First Broadcast/Publication | 2007 / 5 |
| Business Sector | Transport, Travel and Tourism |
| Tagline | You're better off by bike |
| Philosophy | The ad aims to stop Londoners jumping in their cars and think about the bike for a change. |
| Problem | To show London how free and easy cycling in our city can be. |
| Media Type | Television |
| Length | |
| Production Company | Sonny London |
| Editing Company | Peepshow Post Productions |
| Post Production | Absolute Post |
| Audio Post Production | 750mph |
| Copywriter | Tom Drew |
| Art Director | Uche Ezugwu |
| Account Planner | Anna Donaghey |
| Producer | Ben Catford |
| Director | Emil Moller |
| Editor | Julia Perry |
| Account Manager | Katy Davis |
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