Patrick Scissons
Executive Creative Director at Zulu Alpha Kilo
Toronto, Canada
TitleWedding
Agency
Campaign You'll Never Want To Stop Driving
Advertiser BMW
Brand BMW
Date of First Broadcast/Publication 2017 / 10
Business Sector Automotive
Story To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim.
In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop).
These occasions include wedding days, romantic walks on the beach and football games.
In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to).
In another interesting take, the creative uses the car as a comedic character or prop in the commercial.
KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director
The spots will run across broadcast & digital channels.
Media Type Television
Length
Music Company / Composer
Company Name
Chief Creative Officer
Executive Creative Director
Group Creative Director
Group Creative Director
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Art Director
Head of Production
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Director of Business Affairs
Brand Strategy Director
Group Business Director
Account Supervisor
Integrated Producer
Production Company
Director
Director of Photography (DOP)
Executive Producer
Line Producer
Editing Company Beast Editorial
Editor
Executive Producer
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Executive Producer

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