Title | Brave New Dorm |
Agency | Wieden + Kennedy |
Campaign | Brave New Dorm |
Advertiser | Target Corporation |
Brand | Target |
Posted | July 2007 |
Business Sector | Department Stores, Supermarkets |
Tagline | Expect more. Pay less. |
Story | Target showcases three creatively inspired dorm designs based on students inventive designs. One room transitions to another with choreographed movement of students moving furniture. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Susan Hoffman |
Copywriter | Julia Oh |
Art Director | Nik Daum |
Account Manager | Jenny Campbell |
Account Manager | Paulo Ribeiro |
Account Manager | Anne Bowman |
Agency Producer | Jennifer Smieja |
Executive Creative Director | John Jay |
Executive Agency Producer | Ben Grylewicz |
Production Company | Paranoid Projects |
Post Production | Mikros Image |
Audio Post Production | Eleven Sound |