| Title | Mens sana in corpore gostosum |
| Agency |
AlmapBBDO
|
| Campaign |
Arte Popular - Havaianas Style
|
| Advertiser |
Alpargatas
|
| Brand |
Havaianas Style
|
| Date of First Broadcast/Publication |
2003 / 9
|
| Product |
Thongs
|
| Product (original language) | Sandalias playeras
|
| Business Sector | Shoes
|
| Story | The ads value the colorful appearance of Havaianas Style, which come in 8 color combinations. The rustic appearance of the feet, made of wood and ceramic by popular artists, contrasts with the colorfulness of the sandals. |
| Story (original language) | Os anúncios valorizam o visual colorido das Havaianas Style, que vem com 8 combinações de cores. O aspecto rústico dos pés, feitos em madeira e cerâmica por artistas populares, contrasta com o colorido das sandálias. |
| Philosophy | New colors, a cheerful mood and top-quality Brazilian popular art. With these three ingredients, AlmapBBDO created the new campaign for Havaianas Style. The Havaianas Style campaign highlights the artisanship of the feet, wearing sandals of different pairs and colors. The texts are in a vertical direction, as colorful as Havaianas. |
| Philosophy (original language) | Novas cores, bom humor e arte popular brasileira de ótima qualidade. Com estes três ingredientes, a AlmapBBDO criou a nova campanha para Havaianas Style. A campanha de Havaianas Style destaca os pés artesanais, calçados por sandálias de pares e cores diferentes. Os textos estão na vertical, tão coloridos quanto as Havaianas. |
| Problem | Every year Alpargatas renews the color collection of the Havaianas line. This year, Havaianas Style gains an upgrade in colors, bringing the tones closer to the fashion trends. There are 8 harmonic color combinations. The client requested from Almap a campaign to advertise the new colors of the collection. |
| Problem (original language) | A Alpargatas renova todo ano a coleção de cores da linha Havaianas. Este ano, as Havaianas Style ganharam um up-grade nas cores, trazendo os tons mais próximos às tendências da moda. São 8 combinações harmônicas de cores. O cliente solicitou para Almap uma campanha para divulgar as novas cores da coleção. |
| Media Type |
Magazine
|
| Market | Brazil |
| Creative Director |
Marcello Serpa
|
| Copywriter |
Cassio Zanatta
|
| Art Director |
Marcello Serpa
|
| Photographer |
Andreas Heiniger
|
| Account Director |
Fico Meirelles
|
| Account Executive |
Cristina Chacon
|
| Agency Producer |
José Roberto Bezerra
|
