Olivier Altmann
Co-Founder / CEO / CCO at ALTMANN+PACREAU, Paris
Paris, France
TitleThe Seller
Title (original language)Le vendeur
BriefThe TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.
Agency
Campaign Pour les magasins spécialisés bio, la bio c’est avant tout une éthique
Advertiser Synadis
Brand Synadis
PostedDecember 2020
Business Sector Food
Story While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines.
Media Type Television & Cinema
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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