John Schoolcraft
Copenhagen, Denmark
TitleLondon Takeover
Agency
Campaign London Takeover
Advertiser Oatly
Brand Oat Drink Barista Edition
PostedNovember 2018
Business Sector Food
Story Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fiber rich oats into nutritional liquid food.Oatly's purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.Oat Drink Barista edition is based on liquid oats which means it isn’t overly sweet or excessively heavy. Works perfectly in coffee since this product can handle that without wimping out and separating.
Media Type Outdoor/Out of Home
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