Clint Ackerman
Agency Producer at Arnold Worldwide
Boston, United States
Campaign Women and Smoking - ALF
Advertiser American Legacy Foundation
Brand Women and Smoking
Date of First Broadcast/Publication
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline Legacy
Story This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon.
Media Type Magazine
Market United States
Executive Creative Director
Executive Creative Director
Creative Director
Art Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer

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