|Campaign||Women and Smoking - ALF|
|Advertiser||American Legacy Foundation|
|Brand||Women and Smoking|
|Date of First Broadcast/Publication|
|Business Sector||Anti-Drug/Alcohol/Tobacco Message|
|Story||This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon.|
|Executive Creative Director||Ron Lawner|
|Executive Creative Director||Pete Favat|
|Creative Director||Roger Baldacci|
|Art Director||Rob Baird|
|Agency Producer||Aidan Finnan|
|Agency Producer||Clint Ackerman|
|Agency Producer||Greg Carter|
|Agency Producer||Katherine Hennessy|
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