March for our lives - "The Most Vicious Cycle"

McCann New York

McCann New York New York, United States

Awards

12409

This ad is part of the ACT Responsible Collection

Brand: March for our lives
Country: United States

Advertiser: March for our lives - parkland students

Title	The Most Vicious Cycle
Agency	McCann New York
Campaign	Price on our lives
Advertiser	March for our lives - parkland students
Brand	March for our lives
Posted	May 2019
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Gun violence in the U.S. is a vicious cycle. The only way to end it is by getting young people to vote out pro-gun politicians. However, only a small number of young people vote. To change that, March for Our Lives launched “Vote For Our Lives”. It featured a music video of a Kesha song, written the day after a mass shooting, dramatising the endless cycle of gun violence. The video repeats three times to emphasise the message.
Media Type	Branded Content
Length	214 seconds
Production Company	The Mill New York
Production Company	Sound Lounge
Chief Creative Officer	Sean Bryan
Chief Creative Officer	Tom Murphy
Executive Creative Director	Daniela Vojta
Executive Creative Director	Susan Young
Copywriter	Kesha
Copywriter	Sage
Copywriter	Pebe Sebert
Copywriter	Andrew Pearson
Chief Creative Officer	Joyce King-Thomas
Chief Creative Officer	Rob Reilly
Chief Creative Officer	Andrew Hollingsworth
Chief Creative Officer	Angus Kneale
Creative Director	Ben Smith
Designer	Clemens den Exter
Director	Ben Smith
Producer	Gabrielle Levy
Producer	Tia Perkins
Producer	Danika Casas
Producer	Grace Tober
Producer	Roshni Kakas
Producer	Umesh Chand
Producer	Andrew Pearson
Producer	Jon Castelli
Producer	Ingmar Carlson
Producer	Chris Allgood
Producer	Mitch Davis
Executive Producer	Nathy Aviram
Executive Producer	Ian Bearce
Executive Producer	Christina Thompson
Executive Producer	Rob Kaplan
Executive Producer	Aaron Mercer
Executive Producer	Emily Lazar
Executive Producer	Lagan Sebert
Executive Producer	Hampton Howerton
Account Management Team	Jon Romero
Animation	Scott McGinley
Animation	Alex Allain
Animation	John Wilson
Chief Marketing Officer (CMO)	Devika Bulchandani
Chief Marketing Officer (CMO)	Jeremy Miller
Audio Post Production	Alchemy Post Sound
Sound Production	Wool & Tusk
Music	The Lodge
Music	Pull Music
Strategist	Jordan Berger
Strategist	Sarah Chadwick
Strategist	Sofie Whitney
Creative Team	Nick Larson
Creative Team	Andre de Castro
Creative Team	Kyle Cody
Creative Team	Christian Nielsen
Creative Team	Molly Intersimone
Creative Team	Badarinath Chinimilli
Creative Team	Prasanna Bhatt
Creative Team	Rajeshkumar K
Creative Team	Tim Kim
Creative Team	Ryan Federman
Creative Team	Todd Akita
Creative Team	Tighe Rzankowski
Creative Team	Dave Barosin
Creative Team	Weicheih Yu
Creative Team	Sudakshina Sridharan
Creative Team	Vittal Kuntla
Creative Team	Fazal Khan
Creative Team	Giri Prasath S
Creative Team	Raj Kumar J
Creative Team	Sunil Mm
Creative Team	Laura Nash
Creative Team	Wendy Eduarte
Creative Team	Anish Mohan
Creative Team	Senthil Murugan Balasundaram
Creative Team	Mikey Rossiter
Creative Team	Marshall Grupp
Creative Team	Ryan Deitsch