| Title | The Smile |
| Agency | Les Présidents |
| Campaign | The Smile |
| Advertiser | Michelin |
| Brand | BFGoodrich |
| Posted | February 2001 |
| Product | Tires |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Media Type | |
| Creative Director | Olivier Altmann |
| Art Director | Rémy Tricot |
| Photographer | Régis Fialaire |
| Agency Producer | Sylvie Etchemaité |
| Copywriter | Olivier Couradjut |
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