Tay Guan Hin is the Creative Chairman of BBDO Singapore and has significantly contributed to the growth and success of global brands such as Visa, Exxon, Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever, and more. He creates effective solutions for business challenges while ensuring creative and inspiring ideas align with the brand's core values. As a team player and innovative problem solver, Guan has worked with some of the world's most renowned creative agencies, such as JWT, Saatchi & Saatchi, and Leo Burnett.
With a focus on digital and innovative engagement, Guan continues to push the boundaries of creativity and increase brand preference. He has received numerous awards and recognition for his work, including being a Jury President at Cannes Lions, D&AD Foreman, One Show Judge, Head of Jury for the Asia Pacific Effies, and even a tank mechanic. He is a highly sought-after keynote speaker and has spoken at various global and regional events, such as Digital CMO Summit, The Martech Summit, CMO Innovation Summit, Spikes Asia, One Show China, Brand Fest, Adfest, Brand Forum, AdStar, and Cannes Lions.
In addition to his professional achievements, Guan also dedicates time to mentoring young talents and promoting creativity in the industry. He established the first student awards in Singapore and has trained students in One Show China and Spikes Asia Young Academy.