• Managed Grey Global Group’s creative departments across three operating companies
• Integrated and transformed Grey Worldwide, Grey Direct Interactive and G2 for the Southeast Asia region.
• Played an instrumental role in winning the highly lucrative account: Maybank, Malaysia’s national and largest bank, Hotly contested Resorts World Genting, ValueAir, Tiger Beer Football promotions and Guinness BTL work.
• An increased local business ratio from 20% to 50%
• Relaunched Grey office in Singapore.
GSK-Aquafresh, Horlicks, Ribena, Sensodyne
Resorts World Genting
Perodua- Cars and Corporate
KL Aquaria- launch of an aquarium under the KLCC
Heely’s shoes-wheels in the heel