Rajay Singh
Director at Directors Think Tank
Kuala Lumpur, Malaysia
TitleFamily Day Out
Agency
Campaign Family Day Out / Golden Stage
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication 2022 / 4
Business Sector Restaurants & Fast Food
Philosophy McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan. The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue of many, the elderly found themselves further cut off from the world. According to The Central Bureau of Statistics, 9 out of 100 elderly Indonesians will find themselves spending another Ramadan alone. As the world opens up, McDonald’s Indonesia wants to encourage people to build new connections with those who need it the most. The campaign, crafted by Leo Burnett Indonesia, urges people to give the elderly their time and company this Ramadan.
Media Type Television
Length
Chief Executive Officer (CEO)
Chief Creative Officer
Managing Director
Creative Director
Associate Creative Director
Creative Group Head
Creative Team
Graphic Designer
Chief Strategy Officer
Planning Manager
Client Services Director
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Agency Producer
Agency Producer
Project Manager
Agency photographer/designer
Production Company
Executive Producer
Director
Director
Director
Producer
Line Producer
Production Assistant
Director of Photography (DOP)
Art Director
Art Direction
Editor
Post Production
Audio
Food film director
Executive Producer
Director
Producer
Production Assistant
Director of Photography (DOP)
Art Director
Editor
Post Production
Mix

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