Title | Family Day Out |
Agency | Leo Burnett Indonesia |
Campaign | Family Day Out / Golden Stage |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2022 / 4 |
Business Sector | Restaurants & Fast Food |
Philosophy | McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan. The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue of many, the elderly found themselves further cut off from the world. According to The Central Bureau of Statistics, 9 out of 100 elderly Indonesians will find themselves spending another Ramadan alone. As the world opens up, McDonald’s Indonesia wants to encourage people to build new connections with those who need it the most. The campaign, crafted by Leo Burnett Indonesia, urges people to give the elderly their time and company this Ramadan. |
Media Type | Television |
Length | |
Chief Executive Officer (CEO) | Sony Nichani |
Chief Creative Officer | Ravi Shanker |
Managing Director | Mudit Trivedi |
Creative Director | Oliver Sarmiento |
Associate Creative Director | Netra Natarajan |
Creative Group Head | Marcella Mutia |
Creative Team | Jhon Charlie |
Graphic Designer | Rimto Adi |
Chief Strategy Officer | Shailesh Iyer |
Planning Manager | Sakshi Sharma |
Client Services Director | Anne Aryanti |
Account Management Team | Avianti Alisaputri |
Account Management Team | Fransisca Karo-Karo |
Account Management Team | Putri Mayasari |
Account Management Team | Bilal Syahrir |
Agency Producer | Budiarto Lambot |
Agency Producer | Anti Istianti |
Project Manager | Maria Sinaga |
Agency photographer/designer | Bumi Yurazly |
Production Company | Directors Think Tank |
Executive Producer | Intan Sham |
Director | Rajay Singh |
Director | Yoon |
Director | Chevie Law |
Producer | Suraya Liza |
Line Producer | Nowtiz Ong |
Production Assistant | Arman Raqeem |
Director of Photography (DOP) | Din Ismeth |
Art Director | Nick Wong |
Art Direction | Stylo Milo Studios |
Editor | Raja Affandi Jamaluddin |
Post Production | Tank 3 |
Audio | DTT Music |
Food film director | Wei Peow |
Executive Producer | Rani Rauf |
Director | Tyas Asko |
Producer | Dea Yazidhan |
Production Assistant | Wendra Nugraha |
Director of Photography (DOP) | Wendy Pagán |
Art Director | Ari Mario Hediawan |
Editor | Rama Sugeng |
Post Production | Wondermaker |
Mix | Yudhy Hari Purnomo |