Het Net - "The Heel-and-Toe Walker"

Lowe DraftFcb Amsterdam, Netherlands

4252

Title	The Heel-and-Toe Walker
Agency	Lowe DraftFcb
Campaign	The Heel-and-Toe Walker
Advertiser	Planet Media Group
Brand	Het Net
Posted	September 2001
Product	Internet Provider
Business Sector	Internet Service Providers
Tagline	Free interne on the Net. Just What You Are Looking For
Story	A man in sports clothing is heel-and-toe walking through a village. On his way, he greet everyone, he meets: bin men, mothers shoppers. Although everybody else is wearing normal clothing, everybody in the village is heel-and-toe walking. Just like the people behind our man's back, who are robbing a bank. While the getaway car sppeds away and our man heel-and-toe walks out of the picture, the voice over says: Looking for people with the same hobby? You'll run into them every day in the free clubs on the Net.
Media Type	Television
Length	40 seconds
Creative Director	Aad Kuijper
Creative Director	Pieter van Velsen
Copywriter	Jeroen Ragas
Art Director	Ivar van den Zwan
Production Company	Bonkers
Director	Giuseppe Capatoni
Production Company Producer	Saskia Kok
Agency Producer	Nathalie Moser