Sprite - "Sprite Shower"

. São Paulo, Brazil

15777

Title	Sprite Shower
Agency	.
Campaign	Sprite Shower
Advertiser	Coca-Cola Company
Brand	Sprite
Date of First Broadcast/Publication	2012 / 2
Business Sector	Non-Alcoholic
Story	Sprite Shower. A giant Sprite dispenser placed in one of the most crowded beaches in Brazil, where people could have a cold refreshing shower during Brazilian summer, where temperatures reach close to 40ºc. With more then 1,500 showers everyday, together with a sampling strategy around the machine. Sprite Shower was able to leverage the brand above all others in the field and consumers more than merely hearing about Sprite’s refreshing power, felt it directly all over their bodies.
Media Type	Ambient
Market	Brazil
Music Company / Composer	S de Samba
Post Production	Hungry Man / Fullframe
Editor	Jair Peres
Director of Photography (DOP)	Fernando Young
Director	Gualter Pupo
Producer	Renata Dumont
Executive Producer	Alex Mehedff
Production Company	Hungry Man
Account Supervisor	Fabiana Amorim
Account Director	Ana Paula Perdigão
Copywriter	Luiz Vicente Simões
Art Director	Fernando Saú
Creative Director	Danilo Janjacomo
Executive Creative Director	Fred Saldanha
Executive Creative Director	Claudio Lima
Chief Creative Officer	Anselmo Ramos
Worldwide Chief Creative Officer	Tham Khai Meng