Firestone - " Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

6849

Title	Anthem
Agency	Leo Burnett Chicago
Campaign	Drive a Firestone
Advertiser	Bridgestone Corporation
Brand	Firestone
Posted	September 2012
Product	Tire / Complete Auto Care
Business Sector	Tires, Accessories, Oil, Petrol, Gasoline
Tagline	Drive a Firestone
Story	"Drive a Firestone" is the first overarching brand initiative uniting Firestone Tire and Firestone Complete Auto Care as one. The campaign is Leo Burnett Chicago's first work for Firestone since winning creative duties in April. “Drive a Firestone” positions the brand as a car company, noting that, unlike most tire dealers and service centers, Firestone elevates the performance of your automobile. The campaign launched with "Anthem," a TV spot narrated by country music star Trace Adkins. The spot highlights Firestone as a trusted partner that keeps vehicles running stronger for the long haul.
Media Type	Television
Market	United States
Special Effects / VFX	The Mill New York
Chief Creative Officer	Susan Credle
Executive Creative Director	Charley Wickman
Creative Director	Britt Nolan
Creative Director	Mikal Pittman
Associate Creative Director	Sean Hannaway
Executive Agency Producer	Veronica Puc
Production Company	RadicalMedia
Director	Jeff Zwart
Editing Company	Rock Paper Scissors
Music Company / Composer	Pull