|Agency||Crispin Porter + Bogusky|
|Advertiser||Method Products, Inc.|
|Business Sector||Cleaning Products, Soaps, Detergents|
|Story||We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website. This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven. They can also see and buy the Holiday Kit|
|Media Type||Web Site|
|Creative Director||Franklin Tipton|
|Advertiser's Supervisor||Ronny Northrop|
|Advertiser's Supervisor||Larr Corwin|
|Account Executive||Ryan Kutcher|
|Account Executive||Brian Tierney|
|Account Executive||Mike Howard|
|Creative Director||Jeff Benjamin|
|Creative Director||Alex Bogusky|
|Art Director||Michael Ferrare|
|Advertiser's Supervisor||David Gonzales|
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