Saul Betmead

Saul Betmead

Chief Strategy Officer, EMEA at Young & Rubicam Group at Young & Rubicam Group
London, United Kingdom, United Kingdom


An award-winning, entrepreneurial executive with a record of leading business transformation at agency and client level.

Recent projects and honours:

- 2016 Effies - Most Effective European Agency Network.
- 2016 Inaugural winner of Ray Rubicam Award: Employee of the year.
- 2016 Cannes Media Grand Prix, Print & Publishing Grand Prix for McWhopper - key contributor.
- 2016 Keynote Speaker, WGSN Futures.
- 2015 Y&R EMEA's best Effectiveness award performance. No.2 WPP Agency ranked.
- 2015 Cannes Media Grand Prix, Grand Clio, WARC Innovation Grand Prix Prize winning ‘Between Us’ for Vodafone Turkey (strategy lead & case author).
- 2015 Cannes Data Gold winning ‘Twin Souls Project’ for The National Russian Orphan Foundation (strategy lead & case author).
- 2015 Hungarian Effectiveness Grand Prix winner ‘Gif Performances’ for Katona Jozef Theatre (strategy lead).

WPP Maestro Executive Leadership Alumni.

Executive Member of the IPA Strategy Group & Talent Mentor (2013 – 2017).

Personal commendation for services to Life Saving and the Community by Prime Minister of Australia John Howard (2007). Recipient of numerous Australian lifesaving awards including Lifesaver of the Year (2002).

Long distance swimmer, meditator (Vipassana since 2006), serial health/sport experimenter, part time Alto Saxophone player and quite a decent baker.


Chief Strategy Officer, Y&R Group EMEA
London, United Kingdom
December 2013 - Present (3 years 11 months)
LocationLondon, United Kingdom & Paris, France.
Includes Y&R Advertising, VML, LabStore, Iconmobile, and BAVLab.
Oversees 49 offices, 2,600 employees, 46 Heads of Strategy.

o Y&R Global Board, EMEA Board, Global Strategy Board and Global Creative Board (charged with building better more effective ideas).
o Inaugural recipient of the Ray Rubicam award – 2016 Y&R Employee of the year.
o Defined Y&R Group regional strategy that has delivered: 2016 Effies: Most Effective European Agency Network; EMEA main contributor to 2015 & 2016 being Y&R two best ever performances at Cannes (including Two Media Grand Prix's, a Print & Publishing Grand Prix and Data Gold); Y&R CEE awarded 2015 Network of Year for the first time; and creating new Global Positioning and rolling out corresponding new O.S. for group companies across region.
o Key Thought Leadership speaking events: 2017: Keynote, World Strategy & Innovation Forum, London. Keynote, Unibrew Global Leadership Conference, Copenhagen. 2016: Mobile World Conference (London, Barcelona); Keynote, WGSN Futures (London); 2015: Mobile World Conference (Barcelona & London); Keynote, Crystal Apple Festival, Turkey; Keynote, Golden Drum CEE Awards, Slovenia; Ad Lip South Africa; Tartar CMO Group, Denmark.
o Developed mentorship and training initiatives for Strategy Departments across region.
o Client categories include Airlines, Automotive, Banking, Beer, FMCG, Pharma, Telco and Water.
Head of Strategy UK, Global Strategy Director
London, United Kingdom
January 2011 - January 2014 (3 years)
o Member of UK agency management board.
o Won both brand and digital Vodafone accounts in UK; strategy lead for Y&R Vodafone Global team that created a new global creative platform.
o Strategy lead for Citibank Global - defined new global brand positioning ‘The World’s Citi’.
o Strategy lead for global LG Consumer Electronics – including international product launches and designed of new strategic system for marketing.
o Helped grow agency to No.3 biggest agency in UK, with highest new business win rate in network.
Strategy Consultant
March 2008 - February 2011 (2 years 11 months)
LocationEurope, Russian, Australian, New Zealand
o Kia & Hyundai (Innocean Europe): Provision of strategic guidance including all new car launches, master-brand leadership, internal agency business set up, and regional trouble shooting. Developed new Hyundai global brand positioning.
o The School of Life: Business model design, NPD, brand and marketing strategy.
o My Family Care UK: Re-branding project and social media strategy.
o Black+Blum UK: Business model design, NPD, brand and marketing strategy.
o The Monkeys, Australasia: Management and pitch advice, helping them to secure clients in Consumer Electronics and Automotive Sectors.
o Open Air Cinema, Australia: Acquisition and retention strategy.
o Mitsubishi Motors/BBDO: Communications management around Australasian plant closure, repositioning of master brand, launch strategy and implementation for 2008 Beijing Olympics Sponsorship and new Lancer launches.
Managing Partner, Strategy.
Lowe Worldwide (Sydney)
February 2006 - February 2008 (2 years)
LocationSydney, Auckland
o Australasian board member and head of department for AUS/NZ operations.
o Defined strategy for Unilever’s first Australian Cannes Gold – “Lynx-Jet” 2006.
o Instrumental in Lowe becoming Australia’s most awarded agency in 2006/7.
o Key clients: Unilever, Nestle, Nokia and Fosters.
Grad Trainee to Managing Partner
Sydney, Australia
August 1996 - January 2006 (9 years 5 months)
London & Sydney.

Started career as Grad Trainee (UK), relocated to Sydney to be Australian New Business Director (highest win rate in Saatchi Network for two years) and ended tenure as Managing Partner, Australia. Helped take Toyota to the coveted No.1 Australian manufacturer spot for the first time; grew revenue from P&G through new product wins, and won Campaign Brief Agency of the Year 2003-5.

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