Chandra Barathi
Chief Technology Officer at Ogilvy Singapore
Singapore, Singapore
TitleData Exstream
Agency
Campaign Data ExStream
Advertiser Singtel
Brand Singtel
Date of First Broadcast/Publication 2016 / 5
Business Sector Internet Service Providers
Story Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.
They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?

O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.
Media Type Case Study
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Chief Creative Officer
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Chief Technology Officer
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