| Title | Bus Stop Derby |
| Agency | Goodby Silverstein & Partners |
| Campaign | Bus Stop Derby |
| Advertiser | Alpina |
| Brand | Yahoo! |
| Posted | March 2011 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Philosophy | Yahoo! asked us to help reclaim their role as the original social network. They wanted to show how technology can bring people together offline in the same way that they bring communities together online. We answered with the Yahoo! Bus Stop Derby. It transformed analogue bus stops into social gaming hubs, where commuters played other bus stops in real time. San Francisco neighbourhoods played against neighbourhoods, battling it out to win a block party with music-video sensation OK Go in their neighbourhood. |
| Media Type | Interactive Kiosk |
| Account Manager | Susan Ogren |
| Executive Creative Director | Margaret Johnson |
| Group Creative Director | Jim Elliott |
| Creative Director | Keith Ciampa |
| Executive Creative Director | Will McGuiness |
| Art Director | Bryan Houlette |
| Art Director | Johan Arlig |
| Art Director | Jon Barco |
| Copywriter | Jody Horn |
| Copywriter | Niklas Lilja |
| Production Company | Acne |
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