Audi A3 - "New Arrival"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

15142

Brand: Audi A3
Country: United States

Advertiser: Audi

Title	New Arrival
Agency	Venables Bell + Partners
Campaign	Audi A3 e-tron
Advertiser	Audi
Brand	Audi A3
Date of First Broadcast/Publication	2015 / 9
Business Sector	Cars
Story	It doesn’t look like a hybrid and it certainly doesn’t drive like a hybrid. It’s the all-new Audi A3 e-tron plug-in hybrid, and it’s the star of a brand new spot from Audi of America. In the commercial, we experience first-hand the class-leading power of the Audi A3 e-tron, as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. The ad ends by zeroing in on a Prius driver’s face, as he watches the four rings slide over to reveal the plug of the first plug-in hybrid offered by Audi. Proving to everyone, this A3 is here to plug in and take names.
Media Type	Television
Length	47 seconds
More Information	http://audi.us/A3etron
Chairman	Paul Venables
Executive Creative Director	Will McGinness
Creative Director	Erich Pfeifer
Art Director	Allison Hayes
Art Director	Greg Wyatt
Copywriter	Bryan Karr
Integrated Production	Craig Allen
Executive Agency Producer	Mandi Holdorf
Agency Producer	Hannah Murray
Production Company	MJZ
Director of Photography (DOP)	Masa Takayagi
Executive Producer	Emma Wilcockson
Editing Company	Exile Editorial
Editor	Eric Zumbrunnen
Assistant Editor	Dustin Zimmerman
Editor	CL Weaver
Editor	Vietan Nguyen
Music Company	Walker Music
Music Composer	Chris James
Music Composer	Nicholas Wright
Mixer	Eben Carr
Special Effects / VFX	The Mill LA
Head of Account Management	David Corns
Account Director	Justin Pitcher
Account Supervisor	Alexis Lovett
Account Manager	McKenna Pickett
Assistant Account Manager	Faire Davidson
Project Manager	Tayla Fisher