Robin Grant

Robin Grant

Global Managing Director at We Are Social
London, United Kingdom

About me

I'm a 16 year veteran of digital marketing, consistently producing effective and award winning work for the world’s biggest brands, over the years picking up D&AD, Clio, One Show and many other awards. I started blogging in 1997, am a member of the IAB’s social media council and a regular conference speaker on social media.

In 2008 I co-founded We Are Social, a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. With offices in New York, London, Paris, Milan, Munich, Singapore, Sydney & São Paulo and a multitude of awards under our belt, including two WOMMYs, we work with clients worldwide including Heinz, Smirnoff, HP, Unilever, Moët & Chandon, Kleenex, PayPal, Nestlé & on local, regional and global projects.

Specialties: strategy, branding, marketing, advertising, conversational marketing, word of mouth, influencer marketing, advocacy programs, social media relations, online PR, buzz, blogs & blogging and most importantly getting things done

Sector Experience


Global Managing Director
London, United Kingdom
June 2008 - Present (12 years 1 month)
We're a conversation agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.

We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.

We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon and Expedia. If you’d like to chat about us helping you too, then give us a call on +44 20 3195 1700.
Member of the Social Media Council
June 2008 - Present (12 years 1 month)
Working to help define how brands should interact with social media from a marketing perspective, creating guidelines for effective social media campaigns and their measurement.
Founding Member of the Social Media Council
February 2010 - January 2011 (11 months)
Helped the Direct Marketing Association get their Social Media Council up and running.
Founding Member of the Governing Council
October 2007 - September 2009 (1 year 11 months)
The UK's Word of Mouth Marketing Association, which provides members with ethical guidelines and is dedicated to the promotion of good practice within the UK's Word of Mouth industry.
Client Services Director
1000heads - The Word of Mouth People
September 2007 - May 2008 (8 months)
I led the client services team of this 70 person agency, delivering social media monitoring and online word of mouth campaigns for clients including Nokia, Sky, Tesco, BP, Toshiba, Barclays, 3, Stella Artois, Canon, STA Travel and ITV.
Senior Account Director
CMW Interactive
April 2006 - September 2007 (1 year 5 months)
I was the only AD, managing the client relationships and the account & project management team delivering websites, online advertising and email marketing on the Porsche, Peugeot, Cadbury, GlaxoSmithKline, Flybe and Littlewoods accounts.
Account Director
London, United Kingdom
November 2004 - April 2006 (1 year 5 months)
I ran the Eurostar eCRM account and the digital side of the Shell account, responsible for managing a team of Account Managers and Producers, directing the overall relationship with our clients, meeting financial targets and growing the business.
Senior Producer
Tribal DDB
December 2002 - November 2004 (1 year 11 months)
I managed the Guardian account, delivering online advertising, emails, viral marketing, microsites and games, also advising on the Guardian’s eCRM strategy and other traffic driving measures for I also produced the used car section of, the online advertising and sites for both the VW Touareg and VW Phaeton, the launch campaign for Thompson Fly (including producing the TV ads), and the online advertising and site for BT Yahoo! Broadband.
Product Development Director
Habbo Hotel
September 2001 - December 2002 (1 year 3 months)
My role involved assessing, documenting and prioritising business needs and guiding product development accordingly, managing the output of a team of developers and designers in Helsinki and the relationship with our franchise partner, Orange. I also helped advertising and sponsorship partners (such as Procter & Gamble, O2, Warner Cinemas and Clearasil) to formulate and produce innovative immersive branding, 1to1 marketing and SMS campaigns within Habbo.
April 2000 - September 2001 (1 year 5 months)
Brainspark was an incubator which provided funding (£0.5-1 million), office space and consultancy to internet start-ups. I initially worked with a variety of Brainspark’s investments, helping them deal with business strategy, marketing, experience design, technology and project management issues, and then from Aug '00 acted as Product Development Director for Que Pasa Media.
Senior Producer
May 1999 - April 2000 (11 months)
I initially worked on, inheriting the project management of the interface development, site copy (in 7 languages), business logic, customer service integration and usability testing, spending 2 months working in New York. I then managed from inception the naming, branding, strategy, design and back end development process for Eyestorm (an online retailer of limited edition contemporary art) achieving exceptional speed to market while managing a team of over 20, suppliers in California and London and a 7 figure budget. I also worked on the online advertising campaign for the launch of
Brann Interactive
October 1996 - May 1999 (2 years 7 months)
Brann Interactive was one of the UK's top full service digital agencies. I joined as a Web Author, progressed to Webmaster and in Jun '97 became Production Manager, line managing the team of Developers working on sites for the British Tourist Authority, Glenfiddich, Guinness, Midland Bank (now HSBC), Microsoft, the NHS, Peugeot and Royal Mail. In Feb '98 I became a Producer and handled the Microsoft, Royal Mail, Barclaycard and Midland Bank accounts.


MEng, Aeronautical Engineering

1992 - 1996 (4 years)

1984 - 1991 (7 years)

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