| Title | Instant Ride Idents : The Jonathan Ross Show |
| Agency | Publicis London |
| Campaign | Instant Ride Idents |
| Advertiser | Renault |
| Brand | Renault |
| Date of First Broadcast/Publication | 2014 / 10 |
| Business Sector | Automotive |
| Story | The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way. Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props. |
| Philosophy | To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show. |
| Media Type | Television |
| Length | |
| Production Company | Short Films |
| Advertising Manager | Louise O’Sullivan |
| Creative Director | Dave Sullivan |
| Art Director | Jolyon Finch |
| Copywriter | Steve Moss |
| Account Director | Amber Faulkner |
| Account Director | Alexandra Webb |
| Agency Producer | Colin Hickson |
| Director | Fern Beresford |
| Producer | Jeremy Barnes |
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