|Title||My Angel Girlfriend|
|Campaign||Even Angels Will Fall|
|Brand||Axe/Lynx Excite variant|
|Date of First Broadcast/Publication|
|Tagline||Even angels will fall|
|Story||'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.|
|Philosophy||This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign|
|Problem||Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media|
|Media Type||Television & Cinema|
|Production Company||Moxie Pictures LDN|
|Creative Director||Dominic Goldman|
|Editing Company||Work Editorial|
|Post Production||The Mill London|
|Advertising Manager||Tomas Marcenaro|
|Creative Team||David Kolbusz|
|Creative Director||David Kolbusz|
|Agency Producer||Chris Watling|
|Account Manager||Jen Omran|
|Account Director||Keir Mather|
|Director of Photography (DOP)||Richard Mott|
|Creative Team||Dominic Goldman|
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