|Title||How Do You See Me|
|Agency||Saatchi & Saatchi|
|Campaign||World Down Syndrome Day 2016|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Philosophy||The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.|
|Account Supervisor||Ciara Siegel|
|Account Executive||Keegan Fiertl|
|Strategic Planning Director||Federico Evangelista|
|Social Media Director||Shae Carroll|
|Chief Creative Officer||Jay Benjamin|
|Creative Director||Luca Pannese|
|Creative Director||Luca Lorenzini|
|Executive Creative Director/Writer||Mike Pierantozzi|
|Creative Director, Copywriter||Lauren McCrindle|
|Art Director||Aksana Berdnikova|
|Head of Film Production||John Doris|
|Executive Producer||Bruce Andreini|
|Director of Business Affairs||Marta Stajek|
|Director of Photography (DOP)||Reed Morano|
|Executive Producer||Kira Carstensen|
|Head of Production||Hillary Rogers|
|Production Supervisor||Gilana Lobel|
|Production Company||Pulse Films|
|Actor / Celebrity||Olivia Wilde|
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