Adam Wells

Adam Wells

Director at gotgotneed
London, United Kingdom

My Latest Work



Adam has directed several notable and award winning campaigns collecting an RTS Award, seven Gold Promax-BDA’s and countless less expensive ones. He has twice been nominated for a BAFTA.

His style is distinctly grand and imaginative, thriving on bringing concept to an epic scale. Recent clients include Mars, Unilever, Sony PlayStation, NatWest / RBS, Coca Cola, Bombay Sapphire, Ford, adidas, O2, Tiger Beer and Sky Sports.

In 2006 Adam founded the creative production company, gotgotneed, with Will Innes Smith. As co-directors, they were creatively responsible the viral hit "PlayStation 4 : For the Players Since 1995". Their work on the Huff Post Campaign achieved a Silver Cannes Lion win.

Alongside primary representation through gotgotneed, Adam continues to work independently.

Adam has directing experience in the UK, Czech Republic, Spain, Canada, USA, South Africa, New Zealand and Australia.

Prior to making the natural progression into directing, Adam graduated from the Jacob Kramer College of Art, with a background of graphic design and for many years he plied his trade as a broadcast designer and creative.

Adam’s understanding of creative writing, post and design, combined with his imagination and creativity has enabled him to become an incredibly accomplished director with a diverse range of skills


Film Director
December 2016 - Present (10 months)
Represented as a Film Director by Casta Diva Pictures, based in Los Angeles, US.

Casta Diva USA is 10 directors, supported by 13 production offices, located throughout 10 different countries, all working in unison to provide solutions to agencies and clients.

Casta Diva USA has worked with numerous agencies in the US, such as McCann, DDB NY, Saatchi NY, Leo Burnett Chicago, IW Group and many more.

Our belief is that commercials need to make you feel something, which is why we go after a very specific type of work which enables our directors to express their true creativity and shoot commercials without constantly needing to feature the product. In 2016, its important to create commercials that people to choose to watch and share with their peers.

This is what we do, all over the world, around the clock. This is Casta Diva.
Film Director
Sunny Bonsai
May 2015 - Present (2 years 5 months)
Europe / Asia / India
Sunny Bonsai is an International Talent Management.
Representing worldwide Directors, DOPs, Photographers and Digital Artists for long and short format and advertising.
London, United Kingdom
May 2007 - Present (10 years 5 months)
gotgotneed is a multi-faceted and versatile Production Company. Initially a creative and directing collaboration, gotgotneed has subsequently developed into a creative commercial production company.

gotgotneed doesn’t pretend to be something it’s not. We’re not small, we’re nimble. We have two award-winning rostered directors, who work individually and as a duo, depending on a project’s requirements and the need of the client.

Our wider team brings together some of the industry’s most exciting live-action Directors, Creatives, Producers, Motion Designers and Visual Effects Artists.

As the landscape of Advertising has evolved, gotgotneed has adapted to embrace these changes, without compromising on creativity. We’re as comfortable producing TV Commercials as we are Online Branded Content, Sponsorship Idents, Cinema Advertising, Channel Branding or Broadcast Title Sequences.

We care about what we do. We also pride ourselves on the strength of the relationships we establish with our clients and the hard work we always put in. These clients include Sony PlayStation, Sainsbury’s, Mars, Sky Sports, Ford, Stella Artois, Guinness, McCain, Bombay Sapphire, Tiger Beer, Coca Cola, O2, Intel and Sky Arts.

We are gotgotneed.

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