|Title||Muse vs Human Trafficking|
|Campaign||Muse vs Human Trafficking - MTV EXIT|
|Date of First Broadcast/Publication|
|Business Sector||Human Rights|
|Tagline||Some things cost more than you realise|
|Philosophy||Produced for the band's track MK Ultra from the album The Resistance, the video will premiere globally across all of MTV's properties on-air and on-line on Friday, September 17, 2010. This video is the third in a series of award winnning music video collaborations to highlight the dangers and impact of human trafficking that launched in 2008 with Radiohead for their track All I Need, and was followed up with the killers in 2009 with a video by David Slade (Twilight: Eclipse) for the song Goodnight, Travel Well.|
|Problem|| MTV EXIT (End Exploitation and Trafficking) and alternative rock band Muse, in partnership with USAID, have announced the release of a music video that dramatically highlights the dangers and impact of human trafficking. The video was unveiled in special preview screenings during the band's Wembley Stadium concerts on September 10th and 11th.|
It provides insight into the realities of trafficking, in particular the trafficking of children and women into forced prostitution, forced labour and domestic servitude and provides a link to information about how people can help to end exploitation and trafficking.
|Result||This music video represents an innovative and creative way to fuse musical content with MTV's pro-social messaging. The MK Ultra video will be released globally accross all of MTV's platforms in 168 countries. It has the potential to reach more than 500 million households worldwide, delivering a powerful message to audiences about modern day slavery.|
|Media Type||Web Film|
|Creative Team||Rebecca Carrasco|
|Executive Creative Director||Derrick Kim & Dejan Rasic|
|Creative Team||Derrick Kim & Dejan Rasic|
|Typographer||Derrick Kim & Dejan Rasic|
|Executive Producer||Alastair Stephen|
|Director of Photography (DOP)||Derek Henderson|
|Agency Producer||Rene Shalala|
|Account Director||Ben Colman|
|Account Director||Will Worsdell|
|Post Production||The Lab|
|Advertising Manager||Simon Goff|
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