Pablo Leiva
Creative Director at Athos
Santiago, Chile
TitleLibrary
Agency
Campaign Ths Sun Goes Wherever You Go - Nivea Sun
Advertiser Beiersdorf AG
Brand Nivea Sun
PostedJanuary 2009
Business Sector Skin Care
Tagline THE SUN GOES WHEREVER YOU GO
Story Nivea Sun, a skin bronzing lotion, is being promoted in South America with a print campaign featuring the "loción autobronceante" in dark places. Beach towels are placed in a church, a train station and a library to present the concept of sun bathing in places the sun normally doesn't shine.
Media Type Print
Executive Creative Director
Creative Director
Copywriter
Art Director
Illustrator
Illustrator
Photographer

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