| Title | Wheelchair |
| Agency |
Grey Chile
|
| Campaign |
Wheelchair
|
| Advertiser |
Carabineros de Chile
|
| Brand |
Seat belt awareness campaign
|
| Posted | August 2005 |
| Business Sector | Public Safety, Health & Hygiene
|
| Tagline | I didn't buckle my seat belt either |
| Philosophy | We hired disabled people in order to deliver flyers in several traffic lights. They were people in wheelchairs, that during the red light delivered a flyer to everyone not using the seat belt. The flyer said: I didn't buckle my seat belt either. |
| Problem | The goal was to convince drivers about the importance of fastening the seat belt. |
| Result | Nothing less than perfect. 9 out of 10 drivers that recieved our flyer immediately fastened their seat belt. |
| Media Type |
Events
|
| Market | Chile |
| Art Director |
Damian Balmaceda
|
| Copywriter |
Francisco Cassis
|
| Creative Director |
Pablo Leiva
|
| Copywriter |
Chacho Puebla
|
