Charlie Snow
Account Planner at MullenLowe Group
London, United Kingdom
TitleDementia
Agency
Campaign Tackle Dementia
Advertiser Department of Health
Brand DoH
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
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The TV advert tells the story of a daughter who becomes concerned after noticing her father’s memory problems and encourages him to see the doctor. An early diagnosis means she can keep the dad she knows for a little longer, because he can now get the right treatment and support.
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The Department of Health has launched a new advertising campaign, urging people to spot the early signs of dementia and to get early diagnosis.
Media Type Television
Director
Production Company
Account Planner
Art Director
Copywriter
Advertising Manager

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