Anja Schulze
Graphic Designer at TBWA\Switzerland AG
Zurich, Switzerland
TitleHouse
Agency
Campaign Coop Naturaplan 2004
Advertiser Coop
Brand Naturaplan
PostedJune 2004
Product Organic food
Business Sector Food
Story The attitude and philosophy of Naturaplan by Coop – Switzerland’s largest organic food brand marketed by the country’s second-largest retail organization – is personified by a youngster whose refreshing open-mindedness appeals to consumers. In his natural surroundings and among farm animals, he reflects on nature and the future.
Story (original language) Haltung und Philosophie der grössten Organic Food Brand Naturaplan von Coop, dem zweitgrössten Grossverteiler in der Schweiz, wird durch einen Jungen verkörpert, der durch seine erfrischende Offenheit den Leuten gefällt. In seiner natürlichen Umgebung mit seinen Tieren reflektiert er über die Natur und die Zukunft.
Media Type Television & Cinema
Length
Market Switzerland
Executive Creative Director
Art Director
Graphic Designer
Copywriter
Account Director
Account Executive
Agency Producer
Director
Production Company Producer
Production Company
Post Production
Post Production

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