Title | Sheep |
Title (original language) | Mouton |
Agency | TBWA\Switzerland AG |
Campaign | Coop Naturaplan 2003 |
Advertiser | Coop |
Brand | Naturaplan |
Posted | July 2004 |
Product | Organic food |
Business Sector | Trade Organizations |
Story | The attitude and philosophy of Naturaplan by Coop Switzerlands largest organic food brand marketed by the countrys second-largest retail organization is personified by a youngster whose refreshing open-mindedness appeals to consumers. In his natural surroundings and among farm animals, he reflects on nature and the future. |
Story (original language) | Haltung und Philosophie der grössten Organic Food Brand Naturaplan von Coop, dem zweitgrössten Grossverteiler in der Schweiz, wird durch einen Jungen verkörpert, der durch seine erfrischende Offenheit den Leuten gefällt. In seiner natürlichen Umgebung mit seinen Tieren reflektiert er über die Natur und die Zukunft. |
Media Type | Newspaper |
Market | Switzerland |
Executive Creative Director | Hans-Joachim Timm |
Art Supervisor | Oliver Schneider |
Graphic Designer | Anja Schulze |
Copywriter | Alexander Fuerer |
Account Director | Ursula Guhl |
Account Executive | Claudia Zoellig |
Photographer | Beatrice HEYDIRI |