Naturaplan - "Sheep"

TBWA\Switzerland AG

TBWA\Switzerland AG Zurich, Switzerland

3091

Title	Sheep
Title (original language)	Mouton
Agency	TBWA\Switzerland AG
Campaign	Coop Naturaplan 2003
Advertiser	Coop
Brand	Naturaplan
Posted	July 2004
Product	Organic food
Business Sector	Trade Organizations
Story	The attitude and philosophy of Naturaplan by Coop Switzerlands largest organic food brand marketed by the countrys second-largest retail organization is personified by a youngster whose refreshing open-mindedness appeals to consumers. In his natural surroundings and among farm animals, he reflects on nature and the future.
Story (original language)	Haltung und Philosophie der grössten Organic Food Brand Naturaplan von Coop, dem zweitgrössten Grossverteiler in der Schweiz, wird durch einen Jungen verkörpert, der durch seine erfrischende Offenheit den Leuten gefällt. In seiner natürlichen Umgebung mit seinen Tieren reflektiert er über die Natur und die Zukunft.
Media Type	Newspaper
Market	Switzerland
Executive Creative Director	Hans-Joachim Timm
Art Supervisor	Oliver Schneider
Graphic Designer	Anja Schulze
Copywriter	Alexander Fuerer
Account Director	Ursula Guhl
Account Executive	Claudia Zoellig
Photographer	Beatrice HEYDIRI