Good Blood Club - "Solidarity Queue"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brazil

8097

Title	Solidarity Queue
Agency	Leo Burnett Tailor Made
Campaign	Solidarity Queue
Advertiser	Good Blood Club
Brand	Good Blood Club
Posted	November 2015
Story	Why not use the time being lost in lines to donate blood? Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.
Media Type	Promotion & Event
Creative Director	Alexandre Pagano
Creative Director	João Caetano Brasil
Copywriter	Rodrigo Mendonça
Art Director	Felipe Massis
Production Company	Edit 2
Director	Francisco Porto
Production Company Producer	Luanda Ide
Agency Producer	Celso Groba
Agency Producer	Maria Fernanda Moura
Agency Producer	Rita Costa
Agency Producer	Dudi Bourroul
Account Manager	Elton Longhi
Account Manager	Guilherme Grigol
Account Manager	Anelise Reis
Account Manager	Mariana Bedeschi
Media Manager	Ana Baraldi
Media Manager	Eder Cortello
Media Manager	João Gomes
Graphic Producer	Zezinho Zezinho
Graphic Producer	Ricardo Sotelo
Media Rep.	Fernanda Lopes
Media Rep.	Aline Cerri
MOTION DESIGN	Christian Balzano