| Title | Uncrushable |
| Agency | TBWA\Sydney |
| Campaign | Unsuitable Journey |
| Advertiser | M.J.Bale |
| Brand | M.J. Bale |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Men's Clothing |
| Story | M.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit. |
| Philosophy | To shoot its 2016 winter campaign, MJ Bale dressed an unsuspecting model in Sydney for a fashion shoot that was happening in London. The route to London was fierce, with five days non-stop travel across nine countries and 10 modes of transport all in one suit. As soon as the the model and the small crew arrived in London, they began shooting the 2016 MJ Bale winter campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the MJ Bale suit. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Wesley Hawes |
| Executive Creative Director | Gary McCreadie |
| Digital Creative Director | Russ Tucker |
| Creative Director | Craig Brooks |
| Chief Executive Officer (CEO) | Paul Bradbury |
| Designer | Chris Mawson |
| Head of Production | Jonathan Pitcher |
| PR Agency | Eleven |
| Account Director | Fiona Milliken |
| Account Manager | Jade Barringer |
| Photographer | Jake Terrey |
| Sound Production | Factory Studios |
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