Mark Reid
Planning Director at Mars, Inc.
Edinburgh, United Kingdom
TitleBarmaid
Agency
Campaign A job well done - s1now
Advertiser s1now
Brand s1jobs
PostedMay 2005
Business Sector Online Recruitment Services
Tagline A job well done
Philosophy An integrated creative idea: ‘In the wrong job?’ was used to target potential job seekers (and employers) within the Scottish market.
Problem S1jobs launched into a fiercely competitive marketplace.
Result S1jobs managed to supersede all traffic targets set and gained unprecedented brand awareness in a short space of time. Within just six weeks s1jobs was generating more than one million page impressions per month, almost double the equivalent of the UK’s no.1 job site. S1jobs is now the only Scottish job site in the UK’s top 10.
Media Type Print
Market United Kingdom
Planning Director
Senior Planner
Advertising Manager

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