Monique van Smaalen
Amsterdam, Netherlands
TitleMortgage
Agency
Campaign Mortgage
Advertiser Wellowell
Brand Wellowell.nl
PostedJune 2002
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Wellowell.nl. The right information for the right choice.
Tagline (original language) Wellowell.nl. De juiste informatie voor de juiste keuze.
Story Woman (Joanna Lumley) leads friends around her new house, which is very sparsely furnished. There obviously was no money left to buy furniture.
Philosophy Show a situation in which people have obviously made the wrong choices and ended up in a situation which could have been avoided. If only they would have sought financial advice on Wellowell.nl.
Problem To launch Wellowell as the one souce that really understands finance and can help manage people's finance for all evenualities.
Media Type Television
Length
Market Netherlands
Actor / Celebrity
Production Company
Art Director
Copywriter
Director
Agency Producer

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