Andreas Grassl
Director at HelliVentures
München, Germany
TitleThe Boxer.
Campaign Always A Better Way
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication
Business Sector Automotive
Story Following a competitive young businessman through his work day in a high-powered business environment, and evening activities at an underground boxing club, the spot cleverly utilizes match frames to highlight similar movements as he navigates a turn in his Camry, lands a deal, and throws a punch. The sleek yet dynamic visuals help to underscore the power of both the new Camry and its driver. Grassl and the Papaya team shot on location in Dubai, which provided an eye-catching skyline and roadside designs as well as impressive business interiors. “Andreas and the Papaya team were great partners on this project and brought the idea to life in such a strong way – the vibrant visuals and story seamlessly blend to make the viewers feel like they’re part of this powerful journey,” said Stephane Rydlewski, Toyota Europe Campaign Manager. “For the new Camry we wanted to tell a story where both the car and its driver are built for success,” shared Grassl. “It was a pleasure collaborating with Toyota and Adwise to bring this idea to life – there was a lot of planning involved to get those interesting match frames and juxtapositions, and the entire team worked together to come up with creative solutions.”
Media Type Television
Production Company
Executive Producer
Executive Producer
Production Company Producer
Line Producer
Director of Photography (DOP)
Production Designer
Focus Puller
Ultimate Arm
Car precision driver
Location supervisor
Location Manager
Make-Up Artist
Post Production
Post Production
Post Production
Sound Design Company
Sound Design Company

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