| Title | Oliver Kahn |
| Agency | 180 Amsterdam |
| Campaign | adidas +10 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | July 2007 |
| Product | Adidas Football |
| Business Sector | Corporate Communication |
| Story | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
| Media Type | Outdoor/Out of Home |
| Market | Germany |
| Actor / Celebrity | Oliver Kahn |
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