Title | Lynx Pulse |
Agency | BBH |
Campaign | Lynx Pulse (Launch) - Lever Fabergé |
Advertiser | Unilever |
Brand | Lynx |
Posted | July 2004 |
Product | Lynx Pulse |
Business Sector | Toiletries |
Philosophy | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
Problem | Brands today need to compete with popular culture to get attention. |
Result | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Soundtrack | Get Down Saturday Night |
Account Planner | Gwen Raillard |
Advertising Manager | Margaret Jobling |
Music | Oliver Cheatham |
Music | Room 5 |