Margaret Jobling
Chief Marketing Officer (CMO) at NatWest
London, United Kingdom
TitleLynx Pulse
Agency
Campaign Lynx Pulse (Launch) - Lever Fabergé
Advertiser Unilever
Brand Lynx
PostedJuly 2004
Product Lynx Pulse
Business Sector Toiletries
Philosophy To get noticed the Lynx Pulse launch challenged the traditional model.
An integrated campaign was used to create a music and dance phenomenon that swept the nation.
Problem Brands today need to compete with popular culture to get attention.
Result It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns.
Media Type Television & Cinema
Length
Market United Kingdom
Soundtrack Get Down Saturday Night
Account Planner
Advertising Manager
Music
Music

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