| Title | Mini SMS Vending Machine Projection |
| Agency | The Media Merchants |
| Campaign | Mini SMS Vending Machine Projection |
| Advertiser | BMW |
| Brand | Mini |
| Date of First Broadcast/Publication | 2010 / 12 |
| Business Sector | Cars |
| Tagline | Mini shows off customization in Canada's largest interactive projection |
| Philosophy | In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs. Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan. The concept was developed by TAXI 2. |
| Media Type | Ambient |
| Interactive Development | Mythum |
| Interactive | Forth Wall |
| Animation/3D | Hatch Studios |
| Account Manager | Tina Tieu |
| Agency Producer | Hanna Bratt |
| Agency Producer | Sam Benson |
| Art Director | Jeff MacEachern |
| Copywriter | Alanna Nathanson |
| Creative Director | Lance Martin |
| Agency Contribution | Taxi 2 |
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