| Title | Raise the Bar |
| Agency | john st. |
| Campaign | Raise the Bar |
| Advertiser | Ferrero |
| Brand | Bueno |
| Posted | August 2008 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | How do you sell indulgent chocolate bars in a sea of 100-calorie bars? Make indulgence cool again. Raise the bar by celebrating the silly things that make women women. Like chocolate. And shoes. |
| Media Type | Television |
| Length | |
| Market | Canada |
| Editing Company | School Editing |
| Production Company | OPC |
| Creative Director | Stephen Jurisic |
| Agency Producer | Michelle Orlando |
| Creative Director | Angus Tucker |
| Editor | Brian Wells |
| Art Director | Elizabeth Whalen |
| Copywriter | Jennifer Rossini |
| Special Effects / VFX | Crush |
| Sound Design Company | Imprint Music |
| Line Producer | Merrie Wasson |
| Executive Producer | Harland Weiss Weiss |
| Director | Jim Hosking |
| Director of Photography (DOP) | James Gardner |
| Advertiser's Supervisor | Mark Wakefield |
More Work
SEE ALLMetaphor
- BRAND:
- Simplii Financial
- AGENCY:
- Juniper Park\TBWA
Deli counter
- BRAND:
- CSBC
- AGENCY:
- Saatchi & Saatchi
Dangers of Drunk Boating
- BRAND:
- CSBC
- AGENCY:
- Saatchi & Saatchi
Gossip Today
- BRAND:
- Homeward Bound Program
- AGENCY:
- DDB Canada
Oceane
- BRAND:
- Canadian Breast Cancer Foundation
- AGENCY:
- Dare
Delia
- BRAND:
- Canadian Breast Cancer Foundation
- AGENCY:
- Dare
Sean
- BRAND:
- Canadian Breast Cancer Foundation
- AGENCY:
- Dare
Elijha
- BRAND:
- Canadian Breast Cancer Foundation
- AGENCY:
- Dare