Abbie McLean

Abbie McLean

Freelance Senior Producer at Leo Burnett Group UK
London, United Kingdom

About me

I am a senior TV producer at Leo Burnett. I started here in February 2014 after over 13 years at AMV BBDO. I've worked with a number of big brands: Sainsbury's, Walkers, Doritos, Pepsi, BT, Aviva/Norwich Union, Heinz, Yellow Pages, Mars, Snickers, Maltesers, Wrigley’s, Camelot, Nicorette, Department For Transport, Yellow Pages, Teacher Training Agency, Oxo, BT Broadband, COI - Anti Smoking, Cobra Beer, Visit London, Pizza Hut, Snack-A-Jacks, Quaker, Miracle Gro etc.

I'm a creative producer and I love to get involved in the production 100%.

And I don't just do TV. In 2012 I worked on the epic Walkers Deep Ridged project. We built the UK's tallest freestanding climbing wall and put it in Brick Lane. It proved to be the biggest food and drink launch in the UK in 2012. It was Walkers most successful launch ever and we had 1.3 million people who watched it online and posted their appreciation.

I did everything on the project from the manufacture of the wall build, location search and on site management, TV production, managed the 8 day live event, PR, twitter, street and online casting etc.. I loved it and want to do more experiential productions.

I love all the new media, particularly the events and experiential side of production and hope to do more of this in the future.

Senior TV Producer
London, United Kingdom
October 2000 - February 2014 (13 years 4 months)
Clients: PepsiCo - Walkers & Doritos, Mars, BT, Sainsburys, Heinz, Nicorette, RAC, Aviva, BT Broadband
Group and Incentive Event Manager
American Express Business Travel
1987 - 1993 (6 years)

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