Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, United Kingdom
TitleBall Pit
Agency
Campaign McCafé
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Tagline Great tasting coffee, simple
Philosophy Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Media Type Television
Length
Production Company
Post Production
Audio Post Production
Chief Creative Officer
Managing Partner
Business Director
Account Director
Account Manager
Account Executive
Creative Director
Creative Director, Copywriter
Producer
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Art Director
Planner
Media Agency
Business Director
Communication Planner
Director
Audio Post Production
Post Production

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