Richard Huntington
Group Chief Strategy Officer at Saatchi & Saatchi
London, United Kingdom
TitleFake Views
Agency
Campaign Fake Views
Advertiser Operation Black Vote
Brand OBV
Date of First Broadcast/Publication
Business Sector Political/Religious/Trade Organizations
Story Operation Black Vote (OBV) today released a campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.
Philosophy The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion. The quotes contain controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar). At the end of the film the caption reads: “These are real quotes from UK politicians. When you don’t vote, other people speak for you.” The campaign focuses on the importance of voting on 12th December and will show a series of billboards up and down the UK showing famous people with an ‘X’ over their mouths, highlighting the importance of having their voice heard. OBV have also produced a Race Equality Manifesto and ground breaking research highlighting where the BAME vote could be the difference.
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