| Title | Cog Spoof |
| Agency | MEME London Ltd |
| Campaign | 118 118 Telephone Directory Service - The Number |
| Advertiser | The Number |
| Brand | 118 118 |
| Posted | July 2003 |
| Business Sector | Yellow Pages & Directories |
| Story | The 118 118 boys perform their own unique version of the famous Honda commercial, "Cog", as a means of showing how well the 118 118 service works. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Executive Creative Director | Leon Jaume |
| Art Director | Andy Dibb |
| Copywriter | Steve Little |
| Agency Producer | Sally Lipsius |
| Account Director | Toby Pschorr |
| Creative Director | Tim Robertson |
| Creative Director | Gary Knight |
| Copywriter | Anson Harris |
| Art Director | Per Kvalvaag |
| Agency Producer | Eliot Liss |
| Production Company | hla |
| Director | JJ Keith |
| Producer | Mike Wells |
| Director of Photography (DOP) | Zac Nicholson |
| Editor | Dan Robinson |
| Music | Jeremy Vass |
| Sound Design Company | Jeremy Vass |
| Account Supervisor | Frank Durden |
| Advertiser's Supervisor | Chris Moss |
| Advertiser's Supervisor | Alex Lewis |