Francesca Novarese
Account Supervisor at J. Walter Thompson Italia spa
Milano, Italy
Campaign Dog
Advertiser Heineken
Brand Heineken
Product Anti-Drink Driving Message
Business Sector Public Safety, Health & Hygiene
Tagline If you drink and drive, you are a danger for others too. Think about it
Story In a bar a dog starts licking the beer poured by a Heineken bottle accidentally knocked over. A man puts the lead on the dog. It's a blind person. The dog guides his lurching owner. People who drink and drive are dangerous, for other people too. Think about it.
Media Type Television & Cinema
Market Italy
Creative Director
Art Director
Agency Producer
Production Company
Director of Photography (DOP)
Account Supervisor
Advertiser's Supervisor

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